This is Why Surveys Suck

Guest Post by Dave Will, Co-Founder, PropFuel

I don't know many people that like surveys.

They're way too long usually and they're rarely relevant to the person taking the survey.

And for the organization giving the survey, they're usually a pain in the arse (taken out of Shakespeare, so it's ok to say) to put together correctly. And your reward? A snapshot in time dumped into a spreadsheet.

...Read more

Selfie Culture's Effect on Member Engagement

Guest post by Julie Davis, Director of Marketing, Altai Systems

Instagram, Twitter, Facebook, Snapchat and every social media platform in between is filled with pictures of people taking pictures of themselves. The “selfie” has taken the world by storm. Kim Kardashian, arguably one of the most popular selfie devotees, has helped to propel her multimillion-dollar image by taking so many selfies...Read more

Getting The Most Out of Your Data

Guest blog post by Chris Capistran, President, Cobalt

Most associations focus on three metrics – member retention, member engagement, and market share. These metrics are critical, but there’s one key indicator that trumps them all – the Net Promoter Score. To figure out your Net Promoter Score, you simply ask your members, “How likely is it that you would recommend membership in our organization to a friend or colleague...Read more